2025 Direct Mail Marketing Benchmark Report

Welcome to a benchmark report on the current and future state of direct mail marketing. This report explores how marketers are using direct mail, the challenges they face, and how consumer engagement is shaping successful direct mail strategies.

What you will discover:

• Current trends in direct mail usage, performance, and investment
• How consumers engage with direct mail and respond to relevant mail pieces
• The role of creative testing, personalization, and audience targeting in campaign performance
• How direct mail integrates with digital channels to improve brand awareness, consideration, and conversions